Privacy Policy

Last updated: February 25, 2026

This Privacy Policy explains how Power Up AI.ai ("the Software," "we," "our," "us") collects, uses, processes, and shares personal information when you access or use our website, platform, and related services.

Power Up AI.ai is software designed to help local businesses enhance their online reputation through review aggregation, automated review responses, review request campaigns, analytics, marketing tools, and process automation.

We are committed to complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable.

1. Personal Data We Collect
    

We may collect the following categories of personal information:

Identifying and Contact Information
Name, email address, phone number, IP address, login credentials, and business information.

Platform Usage Data
Information about reviews, responses sent through the platform, analytics data, widget interactions, campaign performance metrics, and system activity logs.

Data from Review Campaigns and Automations
Information relating to end-users (customers of local businesses), including names, email addresses, submitted reviews, private feedback, video testimonials, and information entered into landing pages.

Browsing and Technical Data
IP address, browser type, device information, operating system, pages visited, referring URLs, timestamps, interaction data, and other information collected through cookies, tracking pixels, scripts, and similar technologies.

Marketing and Tracking Data
Information collected through third-party analytics tools, advertising technologies, or tracking pixels that measure engagement, campaign effectiveness, or user behavior.

AI-Processed Data
Content of reviews and responses processed by artificial intelligence systems to generate automated replies or insights.

1. How We Collect Information
    

We collect information:

Directly from you when you create an account, use the platform, or submit information;
From third-party platforms when integrated with your account;
Automatically through cookies, tracking pixels, scripts, and similar technologies when you visit our website or use our platform;
From service providers assisting with analytics, hosting, marketing, or communications.

1. Purposes of Processing
    

We process personal data for the following purposes:

To provide and operate the Software;
To aggregate and display reviews from third-party platforms;
To generate automated AI responses to reviews;
To send review request campaigns and collect feedback;
To provide analytics, reporting, and performance insights;
To improve and optimize our website and services;
To measure marketing effectiveness and track conversions;
To protect platform security and prevent fraud;
To comply with legal obligations.

1. Legal Basis for Processing (GDPR)
    

Where the GDPR applies, we process personal data under the following legal bases:

Consent
For marketing communications, certain tracking technologies, and AI-assisted automated responses where required.

Performance of a Contract
To provide the services requested through the platform.

Legal Obligation
Where required to comply with applicable laws or regulatory requirements.

Legitimate Interests
To improve services, analyze performance, secure our platform, and conduct business operations in a manner that does not override user rights.

1. Cookies and Tracking Technologies
    

We use cookies, tracking pixels, scripts, and similar technologies to collect browsing and technical information.

These technologies may be provided by third-party analytics, marketing, or advertising providers. They may collect information such as IP address, browser type, device data, pages visited, referring URLs, and interaction patterns.

In some cases, tracking technologies may support advertising measurement, marketing attribution, or remarketing efforts.

You can manage your cookie preferences through your browser settings or through any consent banner presented on our website, where required by law. For more details, please review our Cookie Policy.

1. Data Sharing
    

We may share personal data in the following circumstances:

Service Providers
We share information with third-party vendors that provide hosting, analytics, email delivery, marketing tools, customer support, or technical services.

Third-Party Integrations
We integrate with platforms such as Google and Facebook to collect and display reviews or enable social sharing features.

Analytics and Marketing Providers
We may share browsing or technical data with analytics and marketing partners to measure site usage and campaign effectiveness.

Legal Requirements
We may disclose information where required by law or to protect rights, safety, or property.

We do not sell personal information in exchange for monetary compensation. However, certain data sharing practices involving advertising or analytics technologies may be considered “sharing” under applicable laws such as the CCPA.

1. User Rights
    

Under the GDPR, individuals may have the right to:

Access personal data;
Correct inaccurate information;
Request deletion of personal data;
Restrict or object to processing;
Request data portability;
Withdraw consent where processing is based on consent.

Under the CCPA, California residents may have the right to:

Know what categories and specific pieces of personal information are collected;
Request deletion of personal information;
Opt out of the sale or sharing of personal information;
Not be discriminated against for exercising their rights.

Requests may be submitted by contacting info@powerupai.ai.

1. Data Security
    

We implement reasonable technical and organizational safeguards designed to protect personal data from unauthorized access, disclosure, alteration, or destruction. However, no system can guarantee absolute security.

1. Data Retention
    

We retain personal data only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements.

Retention periods may vary depending on the type of data and legal requirements.

1. International Data Transfers
    

Your information may be processed in jurisdictions outside of your country or state of residence. Where required, we take reasonable steps to ensure appropriate safeguards are in place.

1. Changes to This Privacy Policy
    

We may update this Privacy Policy from time to time. When material changes are made, we will update the “Last updated” date and provide notice where required.

Your continued use of our website or platform after updates take effect constitutes acknowledgment of the updated policy.

1. Contact Information
    

If you have questions or wish to exercise your rights, please contact:

info@powerupai.ai